Wanderlust Yoga

  • Squaw Valley
  • Wanderlust Yoga
COMPANY: Squaw Valley Ski Holdings combined Squaw Valley & Alpine Meadows to create the largest ski resort in the US, at that time. The company is owned by the private equity firm KSL Capital Partner.

SITUATION: With a vacant VP of Marketing position, Squaw Valley was behind schedule to launch the much anticipated Wanderlust Yoga Studio

SOLUTION: Troy outlined a detailed marketing approach, then built and delivered a series of key elements needed

RESULTS: Considered to be in the top three new concept launches the resort had ever achieved

Troy Turner played an instrumental role in the launch of our new yoga studio. Troy’s level of professionalism, organization, efficient communication and timeliness were some of the best I have been associated with. We look forward to working with Troy on many projects in the future.

Mike Degroff, VP of Resort Services

 

Troy was a great asset to the successful completion of our project. I appreciated his communication skills, timely execution of tasks and his willingness to tackle whatever we threw his way. He met every challenge with patience and clarity, producing excellent results. There appears to be no task too daunting for Troy.

Gretchen Kielas, Director of Retail