Wanderlust Yoga

  • Squaw Valley
  • Wanderlust Yoga
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COMPANY: Squaw Valley Ski Holdings combined Squaw Valley & Alpine Meadows to create the largest ski resort in the US, at that time. The company is owned by the private equity firm KSL Capital Partner.

SITUATION: With a vacant VP of Marketing position, Squaw Valley was behind schedule to launch the much anticipated Wanderlust Yoga Studio

SOLUTION: Troy outlined a detailed marketing approach, then built and delivered a series of key elements needed

RESULTS: Considered to be in the top three new concept launches the resort had ever achieved