Ashes2Oceans

COMPANY: New disputative approach for the scattering of ashes at sea

SITUATION: Every other year, Captain Steve had done a scattering of ashes at sea for friends.  He realized a modern approach for finding and serving clients, as well as offering unattended ceremonies, could be a viable business.

SOLUTION: Troy helped with the strategy and design to build a website – with clear offerings, an easy-to-follow customer process, and unique elements like video packages and broadband live connections – creating a differentiated business.  After start-up coaching, Troy was later retained for ramp-up advice.

RESULTS: The business has been launched and strategic marketing deployed. The team is now measuring and adjusting marketing to achieve brand awareness and lead generation.