Achieve Tahoe

CHARITY: America’s first disabled snowsports organization (Disabled Sports USA – Far West) was established in 1967 and created a national movement.

SITUATION: After volunteering as a ski, snowboard and sit-ski instructor, Troy saw the opportunity to improve the focus, perception and results of the organization.

SOLUTION: Working pro bono, Troy define an updated Business Strategy that included a recommendation to re-brand.  Next, Troy consulted and contributed to the re-branding and launch process. Afterward, Troy took on managing and executing marketing.  Troy then served on the Marketing Advisory Board.

RESULTS: The highly successful strategy, re-branding and marketing, resulted in the best winter season in the organizations 49 year history, breaking a series of prior records. That was followed by the 50th year breaking the records again.