Blue Harbors
COMPANY: A software consulting company trying to launch a series of add-on software solutions
SITUATION: The first solution had been build and implemented once, but they were struggling to reach new clients
SOLUTION: Troy taught them the approach and structure to managing business development campaigns, provided example tools for managing the process and trained them on the entire sales life-cycle of closing IT business
RESULTS: The company now has several new clients who have purchased the solution.